Abbey Jewelers Presentation

This project encompassed the design of a new flagship jewelry store and new marketing content for a rebrand. The site chosen for this flagship store is located on the famed "M" street in Georgetown, Washington D.C. The site location takes advantage of the area's large retail and entertainment district and engages with the target market for clients, which due to market research were identified as  the top 5% of income earners. The rebrand includes the new logo and tagline for the store.  Abbey Jewelers harkens to the many churches in the area and provides a sense of stability and history to benefit a flagship store of this market. The new tagline "For Everyone" connects with clients who may be looking for an edgier and fresher approach to exclusive jewelry design. This tagline leans into the idea of mixing the grunge and glamor, history and modernity, into a space which feels unique.   

Project size: 3350 ft². 

Project utilized: Revit, Photoshop, Indesign.

Rendered with Enscape